Entain Customers Swept Into Australian Class Action Over Fast Code Betting
Entain has begun notifying Australian customers that they have been automatically included in a class-action lawsuit targeting its Fast Code betting service, according to reporting by Casino.org. The Supreme Court of Victoria ordered the operator to inform affected users of the legal proceedings and make clear their rights within the case.
The lawsuit covers customers who placed bets using the Fast Code service between 4 March 2019 and 4 March 2025 and suffered losses as a result. Entain — which runs Neds and Ladbrokes in Australia — denies the service was unlawful, but the legal challenge argues it breached Australia’s Interactive Gambling Act 2001 (IGA).
What Was the Fast Code Service?
Under Australian law, in-play sports betting is prohibited unless placed entirely by telephone. To work around this restriction, several operators developed code-based systems. The Fast Code service worked by allowing a customer to build a wager online and receive an alphanumeric code, which they would then relay through an automated telephone line to complete the bet — a method broadly similar to William Hill’s earlier “Click to Call” product.
Legislation updated in 2017 tightened the rules, requiring that telephone betting be conducted wholly by voice. Some operators, including Entain, continued offering code-based products, arguing they remained compliant.
In December 2023, the Australian Communications and Media Authority (ACMA) concluded a year-long investigation and found that several operators’ Fast and Quick Code systems did breach the IGA. The regulator determined that all bet details and confirmation had to be communicated by the customer entirely via a voice call. ACMA chose not to pursue enforcement action, as the operators had already updated their systems by that point.
Entain Fights Back With Counterclaim
Entain has not simply accepted the legal challenge. The company has filed a counterclaim stating that if the class action succeeds and it is required to refund losing bets, it should equally be entitled to recover winnings previously paid out to those same customers. That argument could significantly complicate matters for claimants who both won and lost using the service.
What This Means for the Wider Industry
While this case is playing out in Australia, it carries broader relevance for casino news followers in the UK. Entain is one of the largest gambling operators globally, and any significant financial liability arising from this action could affect the group’s operations and regulatory standing internationally. UK players and industry watchers tracking Entain’s position in regulated markets should keep a close eye on developments.
For more background on how in-play betting regulation works across different markets, visit our guides section.
Gambling should always be approached responsibly. If you or someone you know needs support, visit BeGambleAware.org. 18+ only.