Play’n GO — the studio that built the Book of Dead empire
Founded in 1997 in Växjö, Sweden, Play’n GO is one of the longest-running slot studios in the business. Book of Dead (2016) is arguably the most-spun UK slot of the last decade — a simple Egyptian-themed Book-style game that became the template every competing studio has tried to copy.
What we love
- Book of Dead — most-played UK slot of the last decade
- Mobile-first build quality
- Strong RTP consistency
- Massive evergreen back-catalogue
Where they slip
- Innovation slowed since 2020 — fewer breakout hits
- Mechanic templates re-used frequently